Marketing Director

Compensation

42,000-46,000

POSITION:       MARKETING DIRECTOR

REPORTS TO: PRODUCING ARTISTIC DIRECTOR

STATUS:          FULL-TIME, EXEMPT

SALARY:          $42,000 – $46,000 annually

EFFECTIVE:      APRIL 30, 2023

Description of Organization: StageOne Family Theatre, celebrating 76 years of story and impact in the Kentuckiana area, is the region’s leading Theatre for Young Audiences. Presenting programs for over 70,000 kids 18 months through 18 years old every year, StageOne is committed to creating accessible arts experiences. Each year, StageOne creates 4 mainstage productions, 10+ Storytellers performances, In-School educational residences across 30 school districts and year-round public theatre instruction. For more information, please visit www.stageone.org.

Accountability: The Marketing Director is accountable to the Producing Artistic Director for identifying, executing, and optimizing both programmatic and institutional marketing plans and meeting sales goals in accordance with organizational priorities laid out by Producing Artistic Director and Board of Directors.

Role Within the Organization: The Marketing Director works with and stewards the resources of the Patron Services staff and other StageOne staff, artists, volunteers and community partners to nurture the Mission and Core Values of the Organization.

Responsibilities: The Marketing Director is responsible for all Marketing Department operations for StageOne Family Theatre and manages both financial and human resources by:

•  Serving as the face of the theatre for all press, external relations and communication needs, promoting the visibility of StageOne as an integral part of the Louisville community
• Designing and maintaining annual marketing calendar and regularly reviewing with staff, keeping core values and organizational goals in mind
• Meeting financial goals and manage departmental budget with sustainable non-profit practices
• Designing and directing the development of all advertising materials, invitations, and other collateral.
• Visioning, supporting and implementing patron services events to welcome Family Pass members, single ticket audiences and others into the StageOne Family
• Develop and maintain media sponsorships and partnerships, coordinate and distribute press releases, organize public relations efforts and press/public appearances, arrange for press photos and create media packets, and maintain a press archive including preview articles, TV spots, reviews and features
• Working in collaboration with the Development staff to support StageOne Initiatives and Campaigns, including creation of necessary materials online and in print
• Working in collaboration with Programming Department to ensure creation of necessary materials online and in print for communicating in-school programming, school matinees, Drama Across the Curriculum, Storytellers and DramaWorks
• Managing brand consistency in marketing and balancing creativity and attention to detail
• As scheduled with Patron Services Manager, serve as Front of House contact for some school and public performances
• Maintaining the website at www.stageone.org, including page updates, blog curation, and publishing and editorial calendar
• Maintaining mail list and email subscriber list, including database cleaning, segmenting, and following best practices
• Maintaining and  growing all social media channels, including testing ways to boost reach and engagement
• Manage advertising across all channels, including vendor relationships, design, budgeting, campaign implementation, and optimization
• Attend rehearsals and performances and meet artists and staff to best understand artistic choices behind the season and how to represent them meaningfully
• Learning and understanding Actors Equity and other union rules around media usage and partnering with Production and Stage Management teams to ensure guidelines are met
• Being in respectful contact with artists involved and identifying ways to represent their voices in marketing, publicity and community engagement campaigns
• Maintaining a welcoming, respectful and fun environment
• May perform other roles within the organization as needed, with acknowledgement and prior planning surrounding the responsibilities listed above

Requirements:

• Experience with multiple computer systems including Microsoft Office, Google Suite, etc.
• Ability to navigate and implement simultaneous priorities with empathetic collaboration
• The StageOne work week is 9am-5pm, M-F, some adjustment will be required from this role to work nights and weekends to support audience engagement and special events
• Excellent oral, written and interpersonal communication skills
• Excellent planning, organization and time management skills
• Positive outlook and growth mindset
• Commitment to Equity, Diversity, and Inclusion within the organization through consistent and ongoing training, conversation and daily practice

Desirable Qualities:

• Experience with an arts organization and/or other non-profits
• Experience with WordPress or other web building or CMS tools
• Experience with mail systems like Mailchimp, Constant Contact, etc
• Experience with Adobe Creative Suite, Canva, etc.
• Experience with Google Analytics, Social Media Management & Social Ads tools

To Apply: Please send the following to aharris@stageone.org with the subject line “Marketing Director – Application”

•  a Resume or Work Experience History that reflects your qualifications for this position
• a cover letter introducing yourself and sharing with us why you are interested in this opportunity with StageOne Family Theatre

StageOne Family Theatre is committed to attracting, hiring and retaining employees who reflect the cultural diversity of its community. The Theatre maintains that every employee has the right to work in a respectful environment that is free from discrimination, consistent with the organization’s commitment to diversity, equity, inclusion and respect. This commitment extends to all aspects of the employment relationship.