Digital Marketing Manager

Compensation

$35,000 to $45,000 (FULL-TIME)

Organizational Overview:

The Children’s Theatre of Cincinnati‘s mission is to educate, entertain, and engage audiences of all ages through professional theatrical productions and arts education programming. We fulfill our mission through three primary programs:

• TCT MainStage at the Taft Theatre
• TCT On Tour
• TCT Academy

Vision: To awaken a lifelong love of theatre in children and the young at heart.

Core Beliefs:

• We believe in the power of theatre to enrich lives and create deeper understandings of people, cultures, and perspectives.
• We believe that our audiences deserve high-quality experiences that are rich with wonder, honesty, compassion, joy, and wisdom.
• We believe that the arts and education are not mutually exclusive.
• We believe that the art we create must respect the diversity of our community.
• We believe in the power of integrated arts education to enrich our lives and our communities.

Position Overview:
The Digital Marketing Manager will assist the organization in fulfilling its mission of educating, entertaining, and engaging audiences of all ages through professional theatrical productions and arts education programming. A successful Digital Marketing Manager will lead TCT internally to achieve its mission and be an active advocate in the community and online and will be responsible for maintaining high-quality standards and ensuring the consistency of the TCT brand on all platforms.

The Digital Marketing Manager implements and manages TCT’s social media, digital marketing, and website content and implementation.

This position reports to the Sales & Marketing Director and works closely with the Creative Projects Manager and all internal departments, including Artistic, Development, Production, and Education.

This is a full-time, exempt position that, at times, will require evening and weekend hours when TCT programming and events often take place.

Responsibilities:

SOCIAL MEDIA:

• Collaborate with the Sales & Marketing Director and Creative Projects Manager to develop, implement, and coordinate sharable content for TCT’s social media accounts and TCT’s website, www.thechildrenstheatre.com, promoting engagement with an eye towards informative and engaging content, as well as growing and diversifying TCT’s audience. (Content creation, like video and graphics, will be handled primarily by TCT’s Creative Projects Manager.)
• Coordinate, schedule, and publish social media content for TCT’s social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, and TikTok.
• Manage relationships and interact with outside vendors (including TCT’s social media and website consultants) to ensure all strategies and implementation are created and executed according to TCT’s standards, including reporting, insights, and metrics.
• Manage and optimize all digital advertising (SEM, Display, Google AdWords, Facebook, Instagram, Spotify, Hulu, etc.), including engagement with our national consultant, Capacity Interactive.
• Monitor, respond, and appropriately engage with TCT’s social media account users.
• Observe local and national arts, non-profit, and community organizations to assist in potential collaboration and message planning.
• Coordinate with local and national bloggers and media in their creation of sharable coverage on social channels.
• Plan and implement staff and artist social media takeovers.
• Remain current on new technology, trends, restrictions, and industry best practices.
• Maintain a calendar of all social media deadlines and website content creation dates, ensuring all tasks are completed on time. (Monday.com or other project/work management platform experience a plus.)

WEBSITE:

• Complete management of the TCT website, including the creation and update of site content. WordPress experience is a plus.
• Act as liaison (alongside the Sales & Marketing Director) with TCT’s web developer, Plank, on current design, maintenance, enhancement, and troubleshooting issues.

DIGITAL ASSETS & EMAIL:

• Manage all email marketing campaigns, including designing, planning, scheduling, and deploying; writing and editing copy through DotDigital.
• Share digital assets with schools and venues that book TCT programming.
• Work with TCT’s Creative Projects Manager to keep an organized database of press-ready photos and outstanding b-roll for institutional use and publicity purposes, including creating and updating press kits on TCT’s website.
• Coordinate with the TCT Sales Manager to manage school and tour mailing lists and maintain up-to-date email lists for all districts.
• Coordinate with Patron Experience Manager on Spektrix mailing lists for DotDigital email campaigns.
• Responsible for all online listings for TCT programming.
• Arrange digital postings with local school systems via PeachJar and other systems and all external job postings for TCT.

PUBLIC RELATIONS:

• Work with Marketing, Artistic, and Development Directors to identify story angles associated with productions and proactive media opportunities for The Children’s Theatre throughout the year.
• Create and develop pitches, news releases, and photo/media opportunities.
• Coordinate public relations tasks, including drafting and sending press releases and pitches, organizing press appearances on local news, and compiling press placements.
• Outreach to local influencers and reviewers for partnerships and executing their deliverables.
• Maintain press release list, press contacts, and press relationships.
• Work with the Sales & Marketing Director to coordinate media buys.
• Coordinate all media tickets, discount codes, and ticket trades with the Patron Experience Manager.

DATA ANALYTICS & REPORTING:

• Analyze and report website traffic, social media metrics, and email campaigns using measurement tools such as Google Analytics, Facebook Insights, Spektrix reporting, etc., and share data, reporting, and strategy recommendations with other departments, board, and staff upon request.
• Create and administer surveys and other data collection.

OTHER:

• On-site duties at events and shows throughout the season, including TCT merchandise sales at all public MainStage performances and additional programmatic activities for the TCT Crown Club, TCT Development Department, and TCT Academy.
• Attend weekly marketing meetings and provide input into marketing and communications strategy, goals, and objectives.
• Oversee the Communications Committee within TCT’s DEIA initiative.
• Work collaboratively to provide professional and creative solutions for social media/digital needs.
• Other duties as assigned.

While fulfilling duties, the Digital Marketing Manager will:

• Work closely with the Sales and Marketing department to fulfill the mission of TCT.
• Be an advocate for TCT in the community.
• Consistently and accurately articulate the philosophy and policies of TCT to the staff, patrons, and public.

Minimum Qualifications:

• Bachelor’s degree from an accredited college or equivalent experience in marketing, public relations, communications, content development, or a related field.
• 2-4 years of experience in social media marketing with a proven track record.
• Experience in copywriting with a focus on Search Engine Optimization (SEO), effective digital ad creation and placements, and the ability to craft and execute compelling content/campaigns in Google, Facebook, Instagram, TikTok, and other digital media platforms.
• Expertise with content placement and/or creation for professional YouTube, Facebook, Instagram, Pinterest, Twitter, LinkedIn, TikTok, both paid and organic.
• This individual must have high energy and be creative and innovative with strong written and speaking skills.
• Key characteristics of the ideal candidate include innate curiosity, adaptability, and creativity.
• A quick learner who can manage various programs and get up to speed quickly where needed, yet unafraid to ask for help or admit when they do not know the answer.
• A self-starter who can work autonomously and act independently but also work with and contribute as part of a strong, effective, and close-knit group.
• Proficient in Office 365, Dropbox, Canva, WordPress, SurveyMonkey, Hootsuite, and Facebook Content Creator Studio.
• Outgoing personality who enjoys interacting with members of the community.
• Superior writing abilities with demonstrated experience, particularly for video, email, and social media. Excellent proofreading skills with an eye for clever design.
• Ability to be flexible and adaptable, manage multiple projects, and excel in a fast-paced, deadline-driven environment.
• Highly organized with outstanding attention to detail.
• Excellent customer service mindset.
• Solid project and time management skills are essential.
• A passion for theatre and/or the arts & entertainment a plus.
• A great sense of humor is a must!

Compensation & Benefits:

• Salary range:  $35,000 to $45,000
• Health, vision, and dental benefits are available after a waiting period. Health insurance premiums paid by TCT at 100% for employee-only high-deductible plan.
• 403(b) retirement plan participation available with eligibility for an employer match after one year of credited service.
• Generous PTO accrual based on years of service (five weeks paid vacation in first year).
• Generous paid holiday schedule.
• Additional paid time off between December Holidays and New Year’s (Winter Break).
• Flexible schedule and hybrid work opportunities.

The Children’s Theatre of Cincinnati believes the stories on our stages and the work we do behind the scenes must reflect the diverse communities we serve. We believe inclusive work cultures spark wide-ranging, exploratory conversations and learning. Therefore, we strongly welcome and encourage people from all backgrounds, identities, abilities, and ages to apply as we continue our commitment to diversity and build an inclusive environment at TCT.

TO APPLY: Qualified candidates should submit whatever they feel best reflects their qualifications. This can come in the form of a video, cover letter/resume, portfolio, and/or demo reels. Social media samples are encouraged. (Files should total less than 3MB; links are welcome). No phone calls, please.

Please submit materials and any references by Friday, April 12, 2024, to Sales and Marketing Director Krista Katona Pille at krista.katonapille@tctcincinnati.com. Line: DIGITAL MARKETING MANAGER 2024