Associate Director of Marketing
Children's Theatre Company / Minneapolis, MN09.15.22
$62,000 - $69,000
Children’s Theatre Company (CTC) is seeking qualified candidates for the position of Associate Director of Marketing. This full-time benefits-eligible position requires someone who has demonstrated marketing skills and knowledge, preferably in non-profit arts or retail, demonstrated knowledge of electronic media, including email and social media campaigns and the ability to positively contribute to an anti-racist organization and assist in dismantling structural racism in theatre. Applicants for this role should have exceptional communication and relationship building skills, and demonstrated project-management, and problem-solving skills.
CTC is committed to equity, diversity, inclusion and justice in our organization and our community, and thus we seek a broad spectrum of employees. We strongly encourage and welcome applicants who are Black, Indigenous or People of Color, as well as those who are from other underrepresented communities.
Led by Artistic Director Peter C. Brosius and Managing Director Kimberly Motes, Children’s Theatre Company (CTC) is the nation’s leading theatre for multigenerational audiences and is one of the 25 largest producing theatres in the United States. A winner of the Tony Award for Outstanding Regional Theatre, CTC creates extraordinary theatre experiences that educate, challenge and inspire young people. It has set standards of excellence in the quality of its productions, commitment to new work, and innovative education and community partnerships.
DESCRIPTION OF MINNEAPOLIS AND THE TWIN CITIES METRO AREA
Minneapolis and the Twin Cities area has a thriving and vibrant arts scene. The Twin Cities metro area is one of the largest theatre markets in the country, with over 150 theatres. Minnesota year in and year out ranks near the top nationwide in federal and state arts funding and has a strong history of private arts philanthropy.
The Twin Cities area is the second largest economic center in the Midwest and is annually ranked as a top area in terms of quality of life. It is home to several restaurants and chefs who are James Beard nominees or winners. The Minneapolis parks system has been called the best-designed, best-financed and best-maintained in America.
DIVERSITY AND INCLUSION STATEMENT
CTC is dedicated to increasing justice, equity, diversity and inclusion in our audiences, our programs and in all of our hiring for staff, artists, and recruiting of board members. CTC is committed to a future where our theatre is a home for all people, all families, and is truly reflective of our community. We are also committed to providing a work environment that is free from discrimination. CTC prohibits discrimination in employment against any employee or job applicant because of that person’s race, color, creed, religion, ancestry, sex, national origin, disability, genetic information, age, sexual orientation, gender identity, gender expression, marital status, familial status, veteran status, status with regard to public assistance, membership in a local human rights commission or any other legally protected status.
The Associate Director of Marketing develops and implements strategic marketing plans to achieve goals for ticket sales and understand CTC’s target audience’s motivations and behaviors. The Associate Director also collaborates with and supports Education and Plays for New Audiences department leaders to help formulate and execute their strategic marketing plans. They manage the Sales and Analytics Manager in creating recommendations for future marketing strategies based on analysis of sales, advertising success, Google Analytics, and patron behavior. This role works closely with Design, Audience Services, Associate Director of Communications/PR, to execute marketing plans and achieve goals. They coordinate and project manage all day-to-day marketing functions across the organization to ensure a consistent brand in the community.
This position reports to the Director of Marketing and Communications.
Marketing – Planning, Implementation and Execution
- Collaborate in the creation of marketing plans and strategies for single ticket, subscription, and group sales campaigns for each production, including participation in creating strategic and tactical marketing plans, media strategy, creative concepting, budgeting, and social media strategy
- Coordinate the day-to-day execution of marketing strategies, executing and tracking planned advertising spend and promotional activities, and tracking of departmental budget
- Project manage the implementation of the annual subscription campaign including coordinating the execution of print, mailing, e-mail, social media, and advertising plans, renewal workflow/timeline, and maintaining vendor partner relationships
- Maintain Marketing Department annual expense budgets, including participation in developing budgets for upcoming campaigns and fiscal years; handle invoicing and coordinate purchase orders to ensure accuracy in account management and tracking
- Provide monthly budget status reports to Director of Marketing and Communications and Chief Operating Officer
- Track digital statistics, including website activity, digital advertising results, and Google Grant activity
- Work within Google Analytics to steer campaigns to maximize reach and engagement, and drive web traffic
- Lead Sales and Analytic Manager in evaluating sales reports, patron behavior, and email strategies to inform future marketing efforts
- Manage email scheduling, design, and execution for the organization, in coordination with other departments involved with external mass emailing
- Work with graphic and web designer(s) to ensure current and effective web content for advertising, sales, and customer service
- Study and understand consumer behavior in general and CTC audience’s motivations to stay current on changing consumer behavior in Minnesota and adjust plans and thinking to keep CTC’s brand relevant
- Plan, coordinate, and execute audience engagement opportunities such as promotional and community events and connections
- Work with CTC’s ticketing system, Ticket Operations Manager, Manager of Sales and Analytics, and Tessitura System Administrator to ensure data plays a relevant role in marketing decisions
- Support and implement CTC’s Education Department marketing to sell registrations for training programs, student matinees and other public events
- Help plan Plays for New Audiences marketing tactics and strategies in collaboration with Director of Plays for New Audiences
- Serve as an active participant in the proofing process for all departmental materials, and for other departments as necessary
- Maintain an ongoing awareness of the advertising opportunities, publications, broadcast media, display media, and other promotional opportunities in the market
- Collaborate with the Director of Marketing and Communications and Associate Director of Communications to create long terms plans for the department
- Be an active participant in departmental meetings and ideation sessions
- Collaborate with all staff in the furtherance of CTC’s goal of being an anti-racist theatre that works towards Justice, Equity, Diversity and Inclusion
- Assist with monitoring and ensuring access, representation, participation, and decision making for historically marginalized communities in the Marketing and Communications Department and in all aspects of CTC’s operations
- Encourage and empower everyone to speak out against racist workplace practices and policies
- Study topics that lead to a deeper understanding of how white supremacy, racial violence, and systemic racism have shaped American society and how that shapes CTC’s workplace and the lives of CTC employees
- Study topics that lead to a deeper understanding of systemic bias against people with disabilities, members of the LGBTQIAP+ community and people who are economically under resourced
- Positively contribute to the ACT One platform, creating a future where our theatre is a home for all people, all families, reflective of our community
- Demonstrated broad marketing experience, preferably in the non-profit arts or retail
- Demonstrated skill in designing and executing marketing campaigns
- Demonstrated ability to work collaboratively, manage staff, and delegate projects
- Demonstrated knowledge of electronic media experience, including email and social media campaigns
- Strong communication and project management skills
- Strong writing and editing skills; ability to internalize brand standards and apply to written and visual communications
KNOWLEDGE, SKILLS, and ABILITIES
- Communication, excellent oral and written communications skills
- Ability to positively contribute to an anti-racist organization
- Management Skills – Ability to organize and direct oneself and effectively motivate and supervise other colleagues
- Project management skills – Ability to plan and manage workflows and personnel in a holistic and integrated fashion to ensure progress of projects, and awareness of responsibilities among staff
- Collaboration – Ability to work with others and be a positive team member contributing to a positive culture
- Inclusive – Skill and value of providing equal access of opportunities and resources for people who might otherwise be excluded or marginalized
- Adaptability – Ability to adapt to rapid pace in a changing workplace
- Nimbleness – Ability to quickly shift direction or focus to respond to changing market conditions or new opportunities
- Time Management – Ability to manage the available time to organize and complete work efficiently and effectively within given deadlines
- Decision Making – Ability to make critical decisions while following company procedures
- Budget – Ability to plan and work within budget parameters
- Computer skills – Proficiency in Microsoft Office suite, web, social media and email tools and technology
- Ticketing software knowledge – understanding of use and function of data driven ticketing software, such as Tessitura
- A commitment to ethical conduct in all respects of the work environment
- A commitment to creating a just, equitable and inclusive work environment
- A commitment to the protection of confidential information to which this position has access
- Ability to positively contribute to an anti-racist/anti-bias organization and work to dismantle structural racism in theatre
- A passion for the arts is a plus
All employees of CTC are required to be fully vaccinated against the virus that causes COVID-19. If a candidate is selected to fill this role, they will be required to provide proof of vaccination. Reasonable accommodations will be provided for those with sincerely-held religious beliefs and practices or a qualifying medical condition which would prevent them from getting this vaccination, so long as it does not create an undue hardship for the company and/or does not pose a direct threat to the health or safety of others in the workplace or the employee seeking accommodation.
The starting pay range for this full-time position is an annual salary between $62k and $69k. Benefits include medical, dental and vision insurance; short-term and long-term disability and life insurance; vacation and sick leave; nine paid holidays; and a 403(b)-retirement savings plan.
Please send a cover letter and resume to Andrew Robertson, Director of Human Resources at firstname.lastname@example.org. Please include the name of the position(s) to which you are applying in the subject line of the email.